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Make your mannequin intergenerational and keep in mind to tag your posts #ShopLikeNana.
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Similar to the satisfaction of thrifting, you certainly not know what hidden gems are lurking in your favorite senior citizen’s bureau. It might be a helpful bonding experience asking your grandparent the historic previous of their favorite closet staples. For our Not so Fast Vogue Week advertising marketing campaign, Inexperienced Points highlights Black Public Media’s social media advertising marketing campaign #ShopLikeNana, along with how one can participate.
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Social media advertising marketing campaign #ShopLikeNana encourages eco-friendly fashionistas to tug from a grandparent’s closet.
In response to a press launch regarding the problem, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media advertising marketing campaign primarily specializing in factors coping with Black communities.
The intention of #ShopLikeNana is to hold consideration to dressing sustainably as not solely a method of saving the environment, nonetheless to “have a very good time time-honored culturally resonate sustainability practices.”
#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Vital Part” stars comedian Katrina Davis as a data reporter delivering viewers the true scoop on fast development, along with its monumental human and environmental costs.
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That is how one can participate in #ShopLikeNana.
You don’t ought to be an environmental skilled to participate in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to information the associated fee in highlighting how they retailer their favorite grandparents’ closets, you probably can contribute by posting your particular person experience shopping for in your grandparent’s closet.
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Whereas initially launched all through New York Vogue Week in September 2024, #ShopLikeNana will proceed all by September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media company Firm of Pleasure, is the #ShopLikeNana reporter, and you will catch Watkins in films posted all through Black Public Media’s social media pages all by the month.
So the following time you feel the urge to be inventive alongside along with your clothes, try shopping for in your grandparent’s wardrobe instead. Keep in mind to utilize the social media hashtag #ShopLikeNana to point off the strategies you are reinventing your grandparent’s development — or recreating their favorite look!
This textual content is part of Inexperienced Points’ 2024 Vogue Week programming, Not so Fast Vogue Week: A sequence regarding the designers, stylists, and creators using their creativity to push in opposition to fast development.
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