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Make your model intergenerational and consider to tag your posts #ShopLikeNana.
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Just like the satisfaction of thrifting, you actually not know what hidden gems are lurking in your favourite senior citizen’s bureau. It may be a useful bonding expertise asking your grandparent the historic earlier of their favourite closet staples. For our Not so Quick Vogue Week promoting advertising marketing campaign, Inexperienced Factors highlights Black Public Media’s social media promoting advertising marketing campaign #ShopLikeNana, together with how one can take part.
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Social media promoting advertising marketing campaign #ShopLikeNana encourages eco-friendly fashionistas to tug from a grandparent’s closet.
In response to a press launch relating to the issue, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media promoting advertising marketing campaign primarily specializing in elements dealing with Black communities.
The intention of #ShopLikeNana is to carry consideration to dressing sustainably as not solely a technique of saving the surroundings, nonetheless to “have an excellent time time-honored culturally resonate sustainability practices.”
#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Important Half” stars comic Katrina Davis as an information reporter delivering viewers the true scoop on quick improvement, together with its monumental human and environmental prices.
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That’s how one can take part in #ShopLikeNana.
You do not should be an environmental expert to take part in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to info the related charge in highlighting how they retailer their favourite grandparents’ closets, you most likely can contribute by posting your explicit individual expertise looking for in your grandparent’s closet.
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Whereas initially launched all by way of New York Vogue Week in September 2024, #ShopLikeNana will proceed all by September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media firm Agency of Pleasure, is the #ShopLikeNana reporter, and you’ll catch Watkins in movies posted all by way of Black Public Media’s social media pages all by the month.
So the next time you are feeling the urge to be creative alongside alongside together with your garments, strive looking for in your grandparent’s wardrobe as a substitute. Take into accout to make the most of the social media hashtag #ShopLikeNana to level off the methods you might be reinventing your grandparent’s improvement — or recreating their favourite look!
This textual content material is a part of Inexperienced Factors’ 2024 Vogue Week programming, Not so Quick Vogue Week: A sequence relating to the designers, stylists, and creators utilizing their creativity to push in opposition to quick improvement.
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